Necessity was the mother of invention for American fashion designer Maura Horton when she came up with the idea for MagnaReadyTM. Maura was inspired when her husband, a college football coach, had to rely on a player to help him after a game because his Parkinson’s prevented him from buttoning his shirt. Determined to help her husband remain independent, Maura came up with the idea of a magnetically infused shirt he could easily dress in without needing finger dexterity.
“When my husband was first diagnosed with Parkinson’s, the news was astonishing, and we thought that it would take some time for the disease to take a toll. He was in good physical shape and worked out for hours every day,” said MagnaReadyTM CEO Maura Horton. “But, when he came home from being on the road with the college football team he coached and told me he was unable to button his dress shirt without help, I knew I had to use my background in the fashion industry to find a solution for him. After several rounds of development, the MagnaReadyTM Stress-Free Shirting solution was born.
I am incredibly grateful that I was able to create a shirt that not only gives my husband his independence back, but that can change the lives of millions of people.
MagnaReadyTM allows people with limited mobility to regain a skill most of us take for granted every day, the ability to simply get dressed in the morning.”
How does it work?
‘Ordinary’ buttons dress the shirt but it is fastened by hidden magnets, the magnets are so well hidden that the collar can easily be left undone.
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