Forty years ago, it was the noise of the Punk generation that was making the headlines. Foremost amongst the top punk rock bands were the Sex Pistols, releasing their record God Save the Queen in time for the Jubilee celebrations of 1977.
It had been in the austerity years after WWII that the term teenage had developed, and on the fringes there was a growing mood for rebellion – a need to be distinctive.
In the 1950s, Teddy Boys bucked the trend, dressed in tight drainpipe trousers and with their hair brushed into a quiff.
During the Sixties there was rivalry between the Mods on their scooters and the Rockers with their motorbikes; they often became embattled at seaside resorts. By the late 1960s there was a dramatic contrast between the cropped hair of the skinheads and the flowing locks and lifestyle of the hippies.
By the second half of the Seventies, it was time again for the next generation to make their mark – an attitude that was anti-establishment, provocative and definitively ‘out of order’. The record sleeves and their publicity posters reflected the ideals of this radical and irreverent breakaway movement.
Discover the fascinating history of consumer culture from Victorian times to the present day at the Museum of Brands.