Were You in The League of Ovaltineys?

Launched in 1935 and broadcast on Radio Luxembourg each Sunday evenings, the League of Ovaltineys had five million club members by 1939.

How to become a silver star member
Become a silver star member

Children who joined the club were sent an official rulebook that contained secret signs and signals & even the ovaltineys song.

The league of Ovaltineys merchandise
The League of Ovaltineys

There was a regular comic that was inserted into established penny comics like The Chuckler and The Rattler.

Eric Wise Club President says "thank you"

Of course, we all seem to remember the old ovaltine song ‘We are the Ovaltineys’ because the club was revived in 1952 and again in the late 1960s when Morecambe and Wise became presidents of the Ovaltiners Club.

Discover the fascinating history of consumer culture from Victorian times to the present day at the Museum of Brands.

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