By the 1920s and 1930s, more parents were able to afford stationery outfits for their adorable off-spring; an early start to letter writing that could create a lifetime’s love for letter writing. Cute colourful illustrations covered the wallets and on the stationery itself. Sometimes there would be an association with a popular character or a film such as Snow White.
By the 1950s, character products were on the increase, primarily because of the influence of television. Today it may appear that stationery outfits have disappeared, pushed aside by the rise of social media and texting, but there are a few sets still out there . . . but for how much longer?
Discover the fascinating history of consumer culture from Victorian times to the present day at the Museum of Brands.