Some men love it, some men botch it – it is do-it-yourself. During the Fifties the culture of DIY really took off. Prior to this, men had retired to the garden shed to build wooden models or assemble a radio kit. The magazine Hobbies helped with directions behind many ideas.
Now it was the moment for men to turn their attention to bigger projects in the house. The Black & Decker drill was the power behind many projects.
The arrival of magazines ensured this new enthusiasm didn’t dwindle, Practical Householder (1955), Do It Yourself (1957) and Homemaker (1959). Housewives were often shown as lending a hand.
Discover the fascinating history of consumer culture from Victorian times to the present day at the Museum of Brands.