Way back at the dawn of photography, in the late 1830s there was experimentation with 3D images. Within a decade it’s popularity was on the increase, reaching its heyday at the end of the Victorian era.
With the launch of 3-D Vistascreen in the mid 1950s, the craze for looking at black and white images suddenly became a novelty once more, especially for children. Their promotional material described it as ‘the sensational new national pastime …… places and people spring to life as if by magic’.
There was a choice of a hundred different sets, each with ten images at a cost of 2/6d, the same price as the 3D viewer.
In 1960 Weetabix promoted the Vistascreen, issuing a card in every pack, and the viewer (made from red plastic) was available by post. However, during the Sixties, there was an increasing number of other distractions, so this craze, like so many, dwindled.
Discover the fascinating history of consumer culture from Victorian times to the present day at the Museum of Brands.