The popularity of children’s sweet cigarettes reached their peak during the 1960s and 70s.
With their red tips, they imitated the adult world along with the ‘cigarette’ cards that had previously become so collectable before the war. By the Sixties, children’s television encouraged the sale of these sweetie treats – Magic Roundabout, the Flintstones, Supercar, Stingray and so on.
By the end of the Seventies the climate of opinion was against cigarette smoking, and thus the description of sweet cigarettes was changed to ‘candy sticks’, and the pink tip was removed.
Discover the fascinating history of consumer culture from Victorian times to the present day at the Museum of Brands.