Road Safety in the 1950s

As the roads filled with more cars during the Fifties (by the end of the decade, half of all families owned a motor car) road safety for children increasingly became a concern.

Road Safety jigsaw

Education on kerb control was now a priority; ROSPA promoted safety messages through every possible medium – posters, leaflets, handkerchiefs, jigsaws, even Tiddley road safety.

Tiddley winks 1950
Tiddley Road Safety

The Daily Mail sponsored Enid Blyton’s Road Safety colouring book.

Enid Blyton Road Safety
Enid Blyton’s Road Safety Colouring Book

Discover the fascinating history of consumer culture from Victorian times to the present day at the Museum of Brands.

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