Crazes come and go, some only last months but make a huge impact, while others barely cause a ripple but may linger on and morph into other versions.
Bifbat was the craze of 1933 (or so it said on the box).
In the picture, the one on the left was the first version, but with sales not reaching expectation, the second version was scaled down – for instance there was no box, but still the instruction to ‘look out for Bifbat contests in your district with valuable money prizes’.
However, the basic concept of Bifbat survived, keeping generations of families amused in their gardens with the idea of hitting a ball around on the end of a long piece of elastic string.
Discover the fascinating history of consumer culture from Victorian times to the present day at the Museum of Brands.