Annuals, as the name suggests, were usually a gift for the new year, a concept that goes back to a time when mass publishing was just beginning. By the 1970s, annuals were inevitably associated with television programmes, films or pop stars. This batch cover Catweazle played by Geoffrey Bayldon, the Goodies whose madness lasted from 1970 to 1977, Blue Peter's rival Magpie (1968-1980), Dad's Army that took time for it to be fully appreciated (1968-77) and It's A Knockout (1966-87) which peaked in 1979 with 15 million viewers. On the pop scene, it was the Osmonds whose music reached new heights in 1976.
Discover the fascinating history of consumer culture from Victorian times to the present day at the Museum of Brands.