Wearing your badges with pride

Is it just my imagination, but it appears that there are far fewer badges around than there used to be.

Like so many things, the wearing of badges goes back to the late nineteenth century, when people wore badges with the image of Queen Victoria during her Jubilee, or the photo of a general during the Boer War. Subsequently, badges showed your allegiance to a club, society or product.

In the 1930s and thereafter, one of the most popular promotional badges were those issued by Robertson's jams and marmalade. But what was the Freetoze League or the Gloops Club?

 Discover the fascinating history of consumer culture from Victorian times to the present day at the Museum of Brands.

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