Road Safety in the 1950s

As the roads filled with more cars during the Fifties (by the end of the decade, half of all families owned a motor car) road safety for children increasingly became a concern. Parents were concerned and as a result, the government had to do something to educate the younger population.

 Education on kerb control was now a priority; ROSPA (Royal Society For The Prevention of Accidents) promoted safety messages through every possible medium - posters, leaflets, handkerchiefs, jigsaws, even Tiddley road safety.

ROSPA's artwork has become something of a collector's item in recent time with their bold use of colour and new imaginative approach to fonts enabling them to get their message across quickly and succinctly.


The Daily Mail sponsored Enid Blyton's Road Safety colouring book which was a favourite with children that were already fans of Enid Blyton. 

Do you have any recollections of these memories?

Feel free to share them in the comments section below. We'd love to hear from you! 

Discover the fascinating history of consumer culture from Victorian times to the present day at the Museum of Brands.

All Images courtesy of Robert Opie at The Museum of Brands

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Susan Bosanko

Remember doing the Cycling Proficiency test at senior school and the course was on side roads around the school. We were told to expect a Policeman to “jump” out at us as a test of our emergency stop. When it happened it turned out to be my cousin who was a Police Cadet at the time. I nearly fell off when I realised it was him.😁

Rosalind Tricker

I remember kindly policemen (no women) comkng to our Primary school together with mock-ups of roads, zebra crossings, traffic lights and doing extensive kerb drills and safety first with us .

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